Friday, October 15, 2010

China mad for California pistacios

The Chinese call pistachios the "happy nut." But these days, it's California nut growers who are smiling.
China has become the industry's fastest-growing export market, boosting its purchase of U.S. pistachios to $109 million a year from $5 million in 2004.
And with more than 1.3 billion people, China could easily become the industry's biggest customer.
"They have the potential to buy a lot of pistachios," said Jim Zion, managing partner of Meridian Nut Growers in Clovis.
Underscoring that potential, a dozen Chinese importers and news media representatives this week are visiting the central San Joaquin Valley -- the heart of the nation's pistachio industry.
Read the complete story at fresnobee.com

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